Solo ads are email-based advertisements you buy from other email list owners. They are typically sent as dedicated emails, so the entire message is all about your promotion.
They work like this – You find a solo ads list you are interested in. You contact the owner or buy access to the list from their site. You buy either by how many subscribers your email message will be sent to, or by how many clicks your email will get.
If all goes well, those subscribers will click, and those clicks will convert well. In the end, you will end up with solo ad conversions that cost less than other types of advertising.
They typically work best for affiliates and information marketers. That said, there is also a lot of marketers who say they owe their business to solo ads, that solo ads were how they got their start. So it is worth your time to at least know how they work.
Solo ads would work best for
- Marketers who have a bit of budget. Got a couple hundred dollars? That is enough to do some basic testing with solo ads.
- If you are in a niche where pay per click prices are through the roof. In this case, your cost per click from solo ads may be so much less than what you would get on AdWords or Bing that solo ads are worth a test.
- If you are in a niche that is completely oversaturated with content like affiliate marketing or weight loss.
- If you are in a niche with intense competition for search engine traffic.
- If you are about to launch a product, or if you need traffic sent to a page quickly. You have got no time to write guest posts, build an audience, or do anything that takes more than a few days to see results.
Some advise before buying Solo ads
- Use forums, friends and any online resource you can find to verify that the list owner and their list are worth your money. Do a couple of careful searches for the list owner’s name and website. Check out their social media accounts. Check forums to see if anyone’s complained about them.
- Start with a small budget. Do not drop $500 on a list the first time out. Start smaller – preferably as small as the list owner will let you. Expect to test 3-5 lists in a limited way before you move ahead with a bigger investment.
- Not every testimonial you read online is true. Sad to say, but some sites are still posting fake testimonials. Don’t think everything’s fine just because you read 10-20 glowing reports on somebody’s site.
- Ask the owner how their list was built. Of course, they may not tell you the truth, but at least you’ve asked. And hopefully you will get a realistic answer back, like “I build this list by buying Facebook ads and sending them to a squeeze page”. If that is the answer you get, consider asking to see the squeeze page. Try to hit the sweet spot between asking enough questions to be confident, and asking so many questions that it becomes obvious you think they are a scammer.
- Ask them how often they mail to that list. They may say every day. That is not a total red flag, as some lists as used to being mailed to that often. But if I was buying a solo ad, I wouldd want to hear that they mail to that list no more than 2 or 3 times a week.
- Ask them which type of offers do well with their list. Is this a list that is great for capturing email addresses, but not so great for high-ticket items? Is this a list that likes free trials, or free ebooks? Do they tend to like video tutorials, or text autoresponders? If you have time and the will to do it, consider crafting the email message you send so that it appeals to what this list responds to.
- Ask them how they process hard bounces. Well-managed email lists remove subscribers after one hard bounce. Some will stretch that to two hard bounces. If you get an answer like “we don’t track bounces,” move on.
- Ask them what their spam complaint rate is. Any more than 0.2% and you have got a red flag. An averageÂ¨ spam complaint rate is roughly 0.1%.
- And finally, ask them what their list is average response rate is. You want to know what the average open rate is and what the average click-through rate is. If you can, try to find out what the typical conversion rate is for, say an email opt-in squeeze page.
Solo Ad Providers and Vendors of 2018
Niches: Internet marketing & business opportunity. Udimi is the Uber of solo ads. Sort of. They make money by connecting solo ad buyers and sellers through a marketplace interface. Udimi continues to be my no.1 solo ad provider out there. You will never pay for fake, bot, duplicate or even useless traffic. Unlike traffic counters, our in-house filter removes low quality visits. Not only is it the easiest and most convienient marketplace for purchasing solos. It is also the most effective. They automatically filter all of the BAD CLICKS including those made by automatic clicking bots or even just unproductive countries so you never end up losing money on traffic . It is pure tier 1 traffic and it’s super easy to make your order. Udimi has saved me tons of time and money with solo ads! It is still one of the more scalable options out there.
This provider is brand new and I just recently tested them out. I have found that the results are incredibly responsive with very fast delivery of all clicks. However, they are not exactly “Solo Ads” but they are much better. Instead of getting tons of junk opt-ins from your purchase, you will get a ton of actually interested people looking at your offer. You’ll have to read about their traffic generation process a bit more to clearly understand it.
This website is more of a collection of the top solo ad providers that is kept up to date by a long time veteran of the solo ad industry. I always come here when I have tapped out Udimi and need to test a few more providers. It is highly accurate and kept up to date. I have always had good results with the Solo Ad Providers listed here.
Niches: internet marketing, business opportunity. Premium quality business opportunity leads with a conversion guarantee. If you are looking for the king of solo ads, then look no further than Igor Kheifets who has made a name for himself in the industry as a provider of extremely high quality solo clicks. His prices aren ‘t the cheapest available but they are worth it. In my opinion, it is worth trying him out if you have already testing out your offer and everything else! ThatÂ¡Â¦s why, since 2014, Igor Solo Ads, unlike other solo ad providers, has been the only solo ads agency that guarantees conversions or your money back.
All niches. It is different from most solo ad sellers who own opt in lists they mail offers to. Arcamax is a content directory with a large audience. It offers advertising spots within its content in a wide variety of niche markets big and small.
This isn’t some one-man show solo ad seller. This is a huge publishing company. Approach them as if you were buying an advertising spot in a large circulation newspaper. Because you sort of are. If it’s your first time buying, you’ll need a rundown of all the options. It is best to talk directly to Richard Young, the Vice President at email@example.com. You’ll be able to choose from a wide variety of ad types starting from straight up solo ads to their email database and all the way through to mini in-content text ads
Niches: Internet marketing, biz opp, self-help, forex, dating, weight loss, and a great place to buy solo ads for beginners. You can go as low as 50 clicks or as high as several thousand clicks per day. You get to choose from dozens of solo ad sellers who are willing to cut each other’s throat for your money.
In addition, you can even play them against each other to arm-twist them into discounting your traffic. The choice can be overwhelming, though. All solo ad sellers sort of lookalike, make similar claims and charge a similar price. The upside, however, is that they wonÂ¡Â¦t dare mess with you, because they value their reputation more than money. If things go south, they’ll step up and make things right.
Niches: Business Opportunity, Health, Survival, Personal Development. While companies like Dedicated Emails mail their own data, Traffic For Me brokers other people’s traffic.
Most traffic brokers in the solo ad niche resell traffic you can easily get yourself at a markup. And most of that traffic, of course, converts like crap which is to say it doesn’t convert at all. Traffic For Me is the only solo ad broker I trust. They offer what no other solo ad broker can Â¡V access to lists that are off the solo ad market. The publishers they’re connected with sell traffic exclusively through the T4M solo ad agency. T4M offers a self-serving interface. It’s like vending machine for traffic. You don’t have to talk to anyone (unless you want to). Just run your order through the website.
This is another one of my all time favorites and should be included in your toolbox of solo ad providers. This provider is for when youÂ¡Â¦ve found an awesome offer that is really responsive and want to go big because they can provide hundreds of thousands of clicks each day. Also, they offer MULTIPLE niches including the health industry, make money online, and biz op offers. I highly recommend you give this one a shot when you’re ready go big!
Solochecker.com features the first ‘Real Time’ Solo Ads marketplace on the Internet! This gives you complete visibility of all available Solo Ad offers, and best deals.. for any date. Simply put, this means you spend less time searching for your perfect solo ad, and more time on what is important to you! As a Solo Ad seller you can instantly display your offers to our ever growing audience of buyers searching for high quality, and dependable traffic. Our new developed real time technology guarantees your Solo Ads will be visible to the entire marketplace the very moment you include them.
TrafficBob.com offers 100% real Tier 1 traffic with high optin rates. They send targeted traffic based on your niche. The price can get as low as 10 cents per visitor. TrafficBob does not allow URLs with adult content.